Bill Golden survived more than 20 years in the Army and another 30 in law enforcement. He fell sick with colon cancer, and at 86, he has an artificial hip and arthritis in his knees. ...more

November 24, 2009

Several weeks into a diet experiment, things took a turn. Researcher David Diamond wanted to see how much weight rats would gain on a typical American high-fat, high-sugar diet compared with rats on a low-carb, Atkins-type diet. ...more

November 2, 2009

For all of its conspicuous consumption, America has a firm foundation in generosity, especially during the holiday season. ...more

December 28, 2008

Can a Super Bowl commercial be too clever? "Yes, if it misses the goal of establishing a brand name and doesn't help the bottom line," says Stephen Blessing, a University of Tampa psychology professor who has done research that tests people's memory of Super Bowl ads. ...more

February 3, 2008

For the thousands who drive on North Dale Mabry Highway every day, the Department of Transportation has some advice: Be prepared for delays. ...more

January 7, 2008

Drivers talking on cell phones are probably making your commute even longer, concludes a new study. ...more

January 3, 2008

Even infants can tell the difference between naughty and nice playmates, and know which to choose, a new study finds. ...more

November 22, 2007

AVON PARK — It's not uncommon for one or two college students to doze off during a morning class. But when psychology professor Brian Deery sees that, he turns to his stand-up comedy routine. "Sometimes I have to use a technique we call 'kicking the mule,' which we use to get a crowd going," said Deery, who has been a stand-up comedian for 26 years. "I'm not there to do comedy, but it certainly is helpful to use those comic elements as long as they are learning something too." He tags his comedy as "clean and clever," meaning he avoids cussing and lewd subjects, which he thinks is more challenging but also more fun. "Comedy allows you to play with reality and being a psychologist, I can appreciate that," Deery said. ...more

November 10, 2007

When Charles Atlas warned boys in the 1930s not to let bullies kick sand in their faces, he advertised his bodybuilding program with other novelties in comic books. ...more

September 30, 2007

When Charles Atlas warned boys in the 1930s not to let bullies kick sand in their faces, he advertised his bodybuilding program with other novelties in comic books. ...more

September 29, 2007