For $10,000, a local fire union has bought street signs, radio commercials and about 30,000 restaurant place mats. ...more

September 22, 2008

SEBRING – Bob Mullins didn't receive his business sense from a book because he only spent one year at the University of Virginia. The Lake Placid man, contrary to what experts believe about the importance of business plans, doesn't put much stock in them. Mullins ascribes to the approach of one of America's great retailers – F.W. Woolworth. "The Woolworth theory was that no matter what the problem is, you give the customer their money back," he said. "It is satisfaction guaranteed or your money back. That is the only reason that this has ever succeeded from Day One. I never stick anybody with something they don't want. "It's absolute," he added. "That's something I do not argue with it one little bit. It works." ...more

February 17, 2008