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Hernando Today

The King Of Beer Dispensing

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By TONY HOLT

Hernando Today

Published: August 18, 2008

The laborers work about 50 feet away from his desk. He has a clear view of them.

"They're going to see me work, too," he joked. "It's a two-way street."

Brooksville is a major location for the American division of Micro Matic, which is headquartered in Denmark.

Internet users who have questions about Micro Matic's Web site can call a toll-free number and get connected to a group of experts who work in an office space in the new Brooksville building.

Training, Web site assistance, manufacturing and shipping all occur at the facility, located at 2386 Turbine Court in the Airport Industrial Park.

One of the new developments made by Micro Matic includes kool-rite technology, which insures the beer remains at a cool temperature at the point of dispense. As long as the equipment works, the customer can no longer complain of warm beer pouring through the taps, Muzzonigro said.

Beer can run more than 100 feet from the keg to the glass. The pipes, insulation and general physics must meet a certain standard for the beer to maintain its quality. Micro Matic technology plays a major part.

"Every beer keg most likely has a Micro Matic valve in it," said Muzzonigro. "We have a large number of the U.S. market."

The relocation to a larger facility could mean a 100 percent increase in the job force - from 50 employees to 100, Toftegaard said.

For more information about the company, visit www.micromatic.com, or its international Web site at www.micro-matic.com.

Reporter Tony Holt can be reached at 352-544-5823 or wholt@hernandotoday.com.

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